Springfield: Taking Brands Further, Together
Global brands are under more pressure than ever. The packaging landscape is evolving at a rapid pace.
Shorter product lifecycles. Faster launches. Increasing regulation. Growing SKU counts. More sustainable packaging formats. And audiences who expect every brand touchpoint to feel consistent, premium and purposeful — wherever in the world they encounter it.
In this environment, packaging is no longer a final production step. It’s a strategic brand asset. And managing it successfully requires more than isolated suppliers and disconnected workflows.
That’s why Springfield has evolved.
With the launch of our new brand identity, Springfield brings together our connected hubs across Brazil, Chile, Italy, Germany and the UK into one globally aligned business. Springfield is built to support modern brands with creativity, technical expertise, speed and control.
This marks a new era for Springfield: one that reflects both the scale of our global capabilities and the ambition of the brand owners we work with.
Packaging artwork in a global market: a new reality for brands
Today’s packaging teams operate at the intersection of creativity, compliance, supply chain and speed to market.
Brand owners are expected to:
- Launch products across multiple regions simultaneously
- Adapt packaging quickly to regulatory and sustainability change
- Maintain brand consistency across formats, printers and countries
- Create content not only for packs, but for digital, e-commerce and POS
- Deliver assets faster, with fewer errors and greater transparency
Traditional artwork models struggle under this complexity. Fragmented agency networks, disconnected production studios and localised asset storage all increase risk, cost and time.
The modern packaging environment demands something different: a globally connected partner that can combine creative thinking, technical production, prototyping and digital infrastructure into one joined-up system.
That is the Springfield model.
One Springfield: globally connected, locally expert
Springfield is now structured as a globally aligned network of specialist hubs, working to shared systems, standards and quality frameworks.
Our teams across South America and Europe collaborate daily — enabling brands to benefit from:
- Modern workflows that accelerate delivery
- Local market and regulatory understanding
- Global colour, artwork and brand consistency
- Scalable capacity for regional and worldwide rollouts
- Reduced handover risk between creative, artwork and print
Rather than operating as separate locations, our hubs function as one Springfield: unified by process, technology and ambition.
This structure allows us to support everything from regional packaging programmes to complex international product launches — while remaining close to local markets and production realities.
Creative that connects brands across every touchpoint
At Springfield, creativity is not isolated from production. It’s built with real-world packaging, printing and activation in mind.
Our creative services support brands from early concept through to full market rollout, including:
- Packaging design and pack refresh programmes
- POS design and retail activation assets
- 3D packshots for marketing and e-commerce
- Digital marketing assets for omnichannel campaigns
By embedding creative development within a global production environment, Springfield ensures your ideas are not only impactful — but efficient, scalable and technically robust.
This integration reduces reworks, speeds up approval cycles and ensures creative intent is protected throughout the entire packaging lifecycle.
Production excellence: where creativity meets technical precision
Packaging success is built on what happens after the concept stage.
Springfield’s global production teams deliver a full spectrum of technical artwork and reprographics services, including:
- Technical artwork consultancy
- Artwork and artwork adaptation
- Reprographics
- Colour management and consistency programmes
- Digital proofing
- Print fingerprinting
Across our hubs, Springfield operates to aligned workflows and colour standards, giving brand owners confidence that packaging will perform consistently across substrates, print technologies and geographies.
This capability is especially critical for brands managing multiple printers, frequent design changes, regulatory updates and sustainability-driven material shifts.
Springfield provides the governance and technical infrastructure that modern packaging operations depend on.
Packaging prototypes that bring concepts to life, faster
Speed, confidence and collaboration are central to today’s packaging development cycles.
Springfield supports this through the production of high-quality packaging prototypes, enabling teams to test, present and validate packaging before committing to full production.
Our prototype capabilities include:
- Flexible packaging
- Folding cartons
- Shelf-ready packaging (SRPs)
- Labels
- Shrink sleeves
Whether supporting NPD, internal reviews, customer presentations or photography, Springfield’s prototypes allow brands to make informed decisions earlier. Thus, reducing time to market and costly late-stage changes.
With access to global production expertise, these prototypes are built not just to look good, but to reflect real manufacturing conditions.
Asset management and connected packaging: building long-term control
As packaging portfolios grow, managing assets becomes as important as creating them.
Springfield supports brand owners with digital asset management and connected packaging solutions designed to bring structure, visibility and long-term control to packaging ecosystems.
This includes:
- Secure digital asset management
- Version control and artwork governance
- Global accessibility for distributed teams
- Foundations for connected packaging and smart asset strategies
By centralising packaging data and assets, Springfield helps brands reduce duplication, prevent errors, improve compliance and create future-ready packaging infrastructures.
This is not simply about storage. It is about enabling better decisions, faster collaboration and scalable growth.
What Springfield’s evolution means for brand owners
The new Springfield has been built around one core principle: packaging should be a competitive advantage, not an operational burden.
By integrating creative, production, prototyping and asset management across a globally connected structure, Springfield enables brands to:
- Launch faster across international markets
- Protect brand consistency worldwide
- Reduce artwork risk and rework
- Navigate regulatory and sustainability change with confidence
- Scale packaging operations without losing control
Whether supporting a single-market refresh or a multi-region brand transformation, Springfield provides the people, processes and platforms to make packaging work harder for brands.
A new era for Springfield
Our rebrand is more than a new visual identity. It reflects the reality of who Springfield is today: a globally connected partner for packaging creativity, artwork and innovation.
As brand challenges evolve, so will we.
And as packaging continues to move from production function to strategic brand driver, Springfield is ready to support what comes next.
