Air Wick Plug-ins Win Best in Class

In August, we shared a case study on our work with Air Wick for their new range of scented plug-ins, which our team worked on to help successfully launch across multiple languages for the global market.
We are proud to share that Air Wick’s range of scented plug-ins won ‘Best in Class’ at this year’s PAC Global Awards!
For this project, our team worked alongside Air Wick owner Reckitt’s brand experience team to refresh the plug-in range packaging. The aim was to unify the range to achieve consistency while representing the natural focus of the product.
“I am so proud of our team to have been a part of this award-winning project. Bringing a beautiful natural feel to the brand and, at the same time, removing 100% of the plastic from these packs, which has saved 300,000 tons of plastic going into the market. Fantastic goal achieved and a prime example of why we love working with Reckitt!” says Kristy Nilsson, Brand Management Customer Services Team Leader.
To learn more about our work, check out our case studies page!


