Seamless Paint Colour Swatches for Lick

In the Paints & Coatings industry, it is important to present colour accurate packaging to consumers to ensure their satisfaction with your product. Digital processes make the colour matching process efficient and accurate, enabling brands to perfectly portray their products on shelf.

Lick needed to utilise labels to differentiate between colours and sheens on their paint packaging and chose digital methods to ensure high-quality labels with accurate colour matching.

Who are Lick?

Founded by entrepreneurs Lucas London and Sam Bradley, Lick is a UK direct-to-consumer home décor brand that launched the day the UK went into lockdown during the COVID-19 Pandemic in 2020.

The brand specialises in eco-friendly paints, artisanal wallpapers, and decorating supplies. Lick replaces the stresses of the outdated decorating industry with a simplified journey and customer-centric experience, powered by real conversation.

Lick’s products are created with the modern lifestyle in mind. From durable and eco-friendly paints, FSC Certified artisanal wallpaper to the high-quality decorating tools and their true-to-colour stick-on samples, all delivered right to the consumer’s door. Lick are determined to make it easier to decorate than ever before.

Lick’s Packaging Requirements

Lick required colour accurate swatch labels for their paint tins in bespoke sizes. These labels allow the brand to have one tin format, each with a colour shade.

Colour Management

By choosing a digital packaging solution for their requirements from Springfield, Lick were able to achieve seamless colour consistency.

Colour management focusses on the consistent reproduction of colour across all substrates and print processes. Not only does this ensure that the colour swatches match the paint that is inside the tin, but the swatches across all the tins of the same product are also consistent.

Providing harmonious colour consistency from drawdown to printed label.

This is an extremely important factor in the packaging process for paint companies. Because customers expect for the product inside the tin to match that of the swatch on the packaging!

Using our expertise in colour management, we produce colour accurate labels to the correct specifications. This means that Lick’s products appear consistent, and colour accurate. Allowing the brand’s products to come together as a cohesive ‘family’ of accurately colour matched products.

“Working with Springfield has been so straightforward – the team are always helpful and keen to understand our needs – the development that goes into ensuring we get accurate colour matches each and every time is really appreciated.” – Charlotte, Supply Chain Manager, Lick Home.

To find out how accurate Colour Management can benefit your paint packaging, get in touch!